21 Oct 2026
The Benefits of Sex Toys: What Couples and Singles Commonly Report
Sex toys are far more common than many people think. Surveys regularly find that a large share of adults have used one at some point, alone or with a partner. This guide takes an honest look at the benefits people commonly describe, for singles and couples, and explains how to use toys safely. It is general information, not medical advice, and we have avoided making claims that cannot be backed up.
Commonly reported benefits
Relaxation and stress relief
Many people say that taking time for themselves, with no pressure or interruptions, helps them unwind at the end of a busy day. Relaxing, enjoyable touch is widely seen as part of a healthy approach to wellbeing.
Better self-knowledge
Exploring what feels good helps you understand your own body. That knowledge makes it easier to tell a partner what you enjoy, and to enjoy yourself more. Sex educators often describe this self-awareness as one of the biggest benefits of using toys.
More variety and curiosity
A toy can add new sensations and ideas without anything complicated. For long-term couples especially, variety is a simple way to keep things interesting. See our comparison of rabbit, G-spot and wand vibrators for an idea of how different types feel.
Easier communication between partners
Couples often say that choosing and trying a toy opens up honest conversation. It gives you a concrete, low-pressure way to talk about preferences, boundaries and ideas. Read more in our guide to toys for couples.
Flexibility
Toys can be enjoyed alone, together, or even when partners are apart. A remote control vibrator lets one partner control the toy from across the room, or from a different place entirely.
Inclusivity and accessibility
Toys can suit people of any gender, orientation or physical ability. For some people, certain toys make intimacy more comfortable and more accessible, for example when stamina, mobility or sensitivity is a factor.
Is it healthy?
For most healthy adults, using body-safe toys sensibly is considered normal and safe. Many sex therapists and educators suggest toys can be a useful addition to a healthy sex life. That said, everyone is different. If you have a medical condition, pain during intimacy, are pregnant, recovering from surgery, or are unsure whether something suits you, speak to your doctor or a sexual health clinic first. It is also worth saying that there is no obligation to use toys: many people enjoy a fulfilling sex life without them.
Choosing body-safe products
Material matters more than most people realise. Look for:
- Silicone. It is non-porous, easy to clean, smooth and widely recommended. Many of the products in our vibrator range and dildo range are made from silicone. Check each product page for the material.
- Clear information. Reputable sellers say what a toy is made of. Be cautious of vague descriptions.
- Smell. A strong chemical smell can be a warning sign with cheaper materials.
- Appropriate design. Anything intended for anal use should have a flared base. See our guide to butt plugs for beginners.
Using toys safely
- Clean before and after use with warm water and mild soap or a toy cleaner. Dry fully before storing.
- Use the right lubricant. Water-based lubricant is safe with silicone toys. Silicone-based lubricant can damage silicone toys.
- Do not share toys between partners without cleaning them, or use a fresh condom each time.
- Never move from anal to vaginal use with the same toy without cleaning it thoroughly or changing the condom.
- Stop if anything hurts. Discomfort is a sign to pause, not to push on.
- Start slowly. Use the lowest setting first and increase gradually.
- Store sensibly. Keep toys in separate clean pouches, away from heat and from toys made from other materials.
Choosing the right size and type
Bigger is not always better. Comfort matters far more than size. If you are unsure, start smaller and slimmer, then move up if you want to. Our guide to dildo sizes explains how to think about length and girth.
Where to start
If you are new, choose something simple, quiet and rechargeable, and take it slowly. If you are buying for a partner, ask them first rather than surprising them, as preferences vary a lot. Browse together if you can, and agree what you both feel comfortable trying.
Popular vibrators
Privacy and discretion
Many people worry about how a purchase will show up on a bank statement or at the front door. We ship in plain, unbranded packaging across the UK, and you can read more on our shipping page.
Everything we sell is for adults aged 18 or over and ships in plain, unbranded packaging across the UK.




